Success Stories
Experince makes all the difference
Marketing Strategy with Omni-Channel Execution
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Throughout my corporate career, I've crafted numerous data-driven go-to-market strategies for Direct-to-Consumer marketing campaigns. These strategies, firmly rooted in customer insights and brand positioning, consistently meet and exceed sales and revenue targets set at the beginning of each campaign.
One standout example is my leadership role at Ann Taylor, where I orchestrated a highly successful omnichannel marketing campaign targeting inactive pants purchasers. This customer-focused approach, driven by valuable insights, yielded millions in incremental sales across various channels, including email, website, paid social, display ads, and direct mail. This accomplishment underscores my leadership and marketing prowess, delivering impressive results through strategic vision and customer-centric initiatives.
Digital Product Innovations
Throughout my tenure at various companies, including Avon, Ann Taylor, Wyndham, and The Goddard School, I've taken the lead in spearheading advancements in digital innovation. My approach combines buy and build strategies to tailor solutions to the specific needs of each organization. From implementing cutting-edge marketing automation tools, email and SMS campaigns, to creating engaging websites and fostering community building, and even pioneering advanced AR technology for virtual clothing try-ons, I've been at the forefront of innovation.
One notable achievement was the launch of my proprietary algorithm utilizing decile scoring in email marketing, based on customer behavior. Additionally, I played a pivotal role in Saks Fifth Avenue's status as one of the pioneering retail companies to introduce an automated marketing campaign remarketing series. These initiatives collectively resulted in substantial increases in leads, sales, and revenue, reflecting my commitment to driving growth and success through strategic leadership and marketing innovation.
Media Strategy & Optimization
Throughout my tenure at various companies, including Avon, Ann Taylor, Wyndham, and The Goddard School, I've played a pivotal role in driving advancements in Integrated Media Strategies. This involved the introduction of cutting-edge Machine Learning and AI technology to enhance the efficiency of our digital investments across a diverse range of channels, including Advanced TV, Online Video, CTV, Streaming Audio, Radio, Display, Programmatic buying, SEM, and social media.
Part of my responsibilities included regular media mix budgeting to ensure that we allocate resources effectively, targeting our desired audience and meeting them where they engage. I've also been proactive in incorporating new channels, such as Google Discovery Ads and PMAX, as they've become available, ensuring that we stay at the forefront of media innovation. Moreover, I've leveraged dashboards and implemented Marketing Mix Modeling (MMM) attribution reporting to gain deeper insights into the effectiveness of our campaigns. This approach has not only optimized our spending but has also resulted in an average of over 30% in cost savings that can be reallocated to support other marketing initiatives. This optimization has consistently driven increased leads, orders, sales, and revenue for every company I've had the privilege to work for.
Goddard School Website Redesign & Blog
n a span of just nine months, I spearheaded a team that undertook the comprehensive redesign of both the new Goddardschool.com from the ground up. This ambitious project resulted in a remarkable +2X increase in conversion rates and the generation of a significant volume of leads for our schools. We also successfully managed the creation of over 500 microsites, each of which can be personalized by individual franchisees including individual photo shoots to add a personal look and feel.
Google Beta Launch
Throughout my career, it has consistently been a priority to participate in Google Alpha and Beta trials. This technology enables you to stay at the forefront of advancements and effectively drive success for your company. During my tenure at Wyndham, we initiated what is now known as PMAX as a Beta for Days Inn Hotels, becoming the first travel partner to do so, resulting in a substantial increase in incremental bookings.
Time to Thrive Campaign
Following the completion of customer research and positioning work, I assumed a leadership role in guiding the team through the development of a new campaign centered around joining the Goddard Family, aptly titled "Time to Thrive." This campaign resulted in a substantial increase in brand awareness and the generation of valuable leads for our schools.
By Wyndham Campaign
In partnership with the Brand Marketing team, we spearheaded the groundbreaking umbrella campaign for Wyndham Hotels and Resorts. From research to execution, this innovative campaign resulted in heightened brand awareness and a significant uptick in incremental bookings for our hotels. This was measured using advanced media mix modeling