Melissa's Background
As a seasoned marketing and media executive, I'm passionate about driving digital growth and innovation. With over two decades of experience, I’ve successfully elevated revenue, enhanced brand recognition, and maximized ROI through cutting-edge digital marketing strategies, multi-channel marketing, MarTech innovation, and data-driven initiatives.
I thrive on staying at the forefront of digital consumption and e-commerce trends, AI/ML advancements, and the ever-evolving social media landscape. My holistic understanding of all marketing facets enables me to create insights and strategies that drive growth, build loyalty, and achieve market success.
Beyond traditional marketing, I've consistently pushed boundaries, delivering transformative results. Whether optimizing media spaces at Goddard, pioneering algorithms at Avon, or launching groundbreaking initiatives at Wyndham, I've excelled at turning growth objectives into high-ROI digital marketing strategies and building top-performing teams.
Throughout my career, I've positioned businesses for competitive strength, balancing short-term digital marketing tactics with long-term, customer-centric value creation, thereby enhancing the customer experience at every touchpoint. I've successfully led transformative initiatives across various industries, from retail and franchise to hospitality and telecom, for both direct-to-consumer (DTC) and B2B enterprises.
Recognized for my marketing ingenuity, I swiftly operationalize plans, galvanize teams, and deliver high-ROI results. As a data- and technology-driven leader, I have a strong command of the levers that drive customer acquisition and personalized engagement at scale, ultimately increasing customer lifetime value. I'm a collaborative business partner, a compelling storyteller, and a well-balanced thinker—strategic, creative, and analytical.
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Experince
Education
Sept. 2023- Present
Melissa Miller Consulting
Executive Marketing Consulting, encompassing leadership and marketing expertise, offers a comprehensive range of services including Marketing Strategies, Marketing and Communication Planning, Digital Marketing Strategy, Media Plans and Strategy, KPI/Analytics, Benchmarketing, & Reporting, and Innovative Digital Product Development:
July 2020 - August 2023
Goddard Systems LLC
Responsible for all marketing efforts including but not limited to all digital marketing efforts as well as brand management, creative design, retention and engagement, performance and acquisitions, Franchise Development and Sales marketing, and all event planning.
Vice President Marketing
2018 - June 2020
Wyndham Hotels & Resorts
Responsible for all media planning and buying for 20 icon brands and growing direct contribution through Brand Awareness Media (TV, OLV, OTT, Streaming, Audio, Podcast, etc.) and Direct Response traffic driving channels (Search, Affiliate Marketing, Meta Search, Display, and Waze/Local programs). Own the relationship with all media agencies to develop yearly media plans and program execution that drives heads in beds.
Vice President Intergrated Media & Marketing
2015-2018
Ann Taylor
Responsible for Ann Taylor’s online marketing growth including Site Experience (mobile, brand/editorial content, promotions, SEO, etc.), Client Marketing (email, direct mail, client data, and segmentation), and Performance marketing (SEM, Affiliate, Media, Display, Retargeting). Own and manage the entire marketing multi-million-dollar budget. Directly responsible for all C-level and board of director-level reporting and presentations on a weekly, quarterly, and ad-hoc basis. Develop yearly marketing strategies and pillars to grow the marketing team in all areas (Brand, Production, PR, Digital, and Store Marketing).
Director of Digital Marketing
2012-2015
Avon Products Inc.,
Responsible for managing North America’s online marketing channels including: Email, CRM, Segmentation, SEM, SEO, Affiliate, Display, Retargeting, Media, Incentives, and Loyalty. P&L responsibilities for all marketing channels and directly responsible for multi-million dollar marketing budget. Manage and Report on all KPI’s while driving increased ROAS and ROI. Manage promotional placement of all campaign activities. Manage Relationships with partners such as Searchdex, iProspect, Linkshare, Yesmail, Info-Group, Experian, Source Code, and other Media Agencies. Mentored and grew online marketing associates through leadership, training, and guidance. Manage segmentation strategies, the marketing calendar, appends, reporting, forecasting demand, and planning. Completed Global marketing best practices to provide digital education on, segmentations, content strategy, and reporting on KPI’s.
Sr Manager Digital Marketing Retention & CRM
2011-2012
Bare Necessities
Manage retention marketing team and strategies including forecasting demand, budget, and plan. Manage email team to execute daily and trigger-based campaigns. Develop quarterly marketing calendar, roadmap, and reporting on results using Responsys and Coremetrics.
Marketing Manager, Digital
Marketing Manager, Digital
2008-2011
SAKS Fifth Avenue
Managed site content and daily email campaigns through CheetahMail/Experian, managed segmentation strategies, the quarterly marketing calendar, appends, reporting on site and email results, forecasting demand, budget, plan, and monitoring competitors/trends in the marketplace. Worked on a quarterly website promotions calendar and roadmap to setup weekly marketing messages on the site including but not limited to Sales, Free Shipping offers, Electronic Gift Card promotions and codes, Friends and Family, and all other marketing promotions.
2004-2008
V-COMM LLC
Hired to develop and manage all aspects of the marketing department including managing the marketing plan, budget, and objectives.
Marketing Coordinator
2004-2006
Southern New Hampshire University
Masters Degree (MBA) - Business Administration -
Graduate Certification - Marketing
2001-2004
Southern New Hampshire University
Bachelors Degree (BS) - Business Administration with a minor in International Business