top of page
About Melissa
I am a results-driven marketing/media executive with 20+ years' of experience boosting growth through digital marketing strategies, media strategies, Martech optimization and development, and data-driven strategies. Click here to learn more about my experience and how I can help your business grow.
Contact
Stephen Dauwalter,
VP Media Zeta
​
"Melissa is an outstanding leader both internally and externally. I have had the benefit of working with her as a partner over the past two years and witnessed first hand both her dedication to the brand but also to everyone she worked with. The last two years Melissa met the challenge of integrating LaQuinta into the Wyndham suite of brands, with a holistic approach.
I am truly grateful for the opportunity provided by Melissa for our team and organization."
Lauren Cipressi
VP, Group Media Director
Mediahub
"I have learned so much from her during that time. I was able to fully witness her depth of knowledge and passion for media, and she was an instrumental part in helping us create strategic media plans from the ground up. Her deep understanding of not just the digital space, but also her brands' needs, made for thoughtful brainstorms. She pushed us to think differently, and stood by our recommendations. She truly considered us at Mediahub partners, and was always willing to work with us collaboratively, which ultimately led to multiple successful media plans year over year."
Inderpreet Bang
Director, Business Strategy
Merck
"Melissa is a dynamic marketer, who has an extensive experience with building media campaigns while striking the right mix with business performance. Together, we were able to lift some iconic brands with promotions and media spend to drive brand engagement and direct bookings. One of our top projects was re-thinking how to increase direct bookings, where we accomplished some phenomenal new revenue innovations across some of our most desired brands. Throughout our time together, I have really appreciated most Melissa’s leadership in marketing, integrated media and innovation. She is very personable and would make an ideal asset to any organization."
bottom of page